Discover the visual interplay of the WJ letters in logo design, emphasizing negative space between the characters.
The W features a double-V or zigzag shape, known for its rhythmic alternation and the broadest form after M. Its wide, angular peaks inherently create intriguing negative space when paired with the J, whose curved hook and descending tail add asymmetry to the composition. This interaction opens up opportunities for clever space utilization, making the letter combo both dynamic and memorable. Designers should explore how the gaps and shapes formed by these contrasting forms can enhance brand identity through visual storytelling. Dive into our collection to see diverse approaches to WJ monograms that leverage negative space for impact.
