Explore the SU letters logo collection, where the serpentine flow of the S and the open-top horseshoe shape of the U interweave through clever use of negative space. The S features a double curve flowing in opposite directions, emphasizing fluidity and organic motion, while the U's smooth, continuous base forms an inviting cradle between its vertical stems. When these two letters are placed together, their interaction crafts intriguing negative spaces that can symbolize harmony, balance, or duality depending on the design approach.
Designers working with this pair should pay close attention to how the curves and openings create visual tension or unity, making it a powerful choice for brands valuing sophistication, fluidity, or hidden symbolism. The collection invites you to delve into a range of ideas where negative space shapes define identity and inspire visual storytelling.
