The PG Letters logo collection showcases the distinctive visual harmony created by the letter P, with its vertical stem and top-heavy weight, paired with the G’s wide, C-shaped form featuring an inward horizontal spur. In typographic design, the style—whether serif or sans-serif—greatly influences the perception of these letterforms, affecting their weight, proportion, and overall harmony. Serif styles tend to add elegance and tradition, while sans-serif offers a modern, clean aesthetic that emphasizes simplicity. The open bowl of P and the wide form of G, combined with variations in weight, reveal a diverse range of visual expressions that can be refined for different branding needs.
Explore how these characteristics impact the pairing’s balance and personality, and how they can be adapted across various typography treatments for compelling logo identities.
