Letter OU logos often showcase a compelling visual dialogue between two contrasting shapes. The full enclosed oval of the O provides a sense of containment and unity, characterized by its continuous curve and zero angular elements, evoking modern sophistication and reliability. In contrast, the U features an open horseshoe curve with vertical stems and a smooth, open base that introduces a sense of openness and fluidity.
This stark opposition between the closed, sealed form of the O and the open, inviting shape of the U creates a unique visual tension ideal for brands that want to communicate balance—stability and approachability, tradition and innovation. Designers can explore variations where the O's circular form intersects or complements the U’s open form, playing with negative space, symmetry, or dynamic alignment.
Dive into this curated collection to discover inspiring representations of the OU combo that emphasize geometric contrast and sophisticated brand storytelling.
