The NW letters logo collection showcases a dynamic pairing of the letters N and W, emphasizing the visual contrast between their shapes. The N features two verticals connected by a diagonal, with a parallelogram negative space that suggests directional thrust and stability. In contrast, the W adopts a double-V or zigzag form, characterized by rhythmic alternation and a sense of movement. This juxtaposition of straight versus curved, heavy versus light, open versus closed creates a compelling interplay that enhances brand visual identities.
Exploring this collection reveals innovative ways to balance geometric tension and harmony within logo design. Each example demonstrates how to leverage the contrasting qualities of these letterforms to craft memorable, impactful logos that stand out.
