Discover how the JR letters logo uses negative space to craft compelling visual connections. The letter J features a vertical stroke with a curved hook at the base, complemented by an asymmetric descending tail, while the R combines a P-shape with a diagonal leg, creating a dynamic interplay of curves and angles. When placed together, these shapes form intriguing negative space pockets that enhance the logo's depth and visual interest.
This collection explores the geometrical relationship between the J’s curved, asymmetric form and the R’s combination of curves and sharp angles. The negative space that emerges around and between these shapes adds a sense of motion and complexity, making the logo both memorable and versatile for various branding needs. Dive into inspiring examples that showcase how thoughtful use of space elevates lettermark design across industries.
